About The Book

Dr. Gyl’s Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as “Dr. Gyl”, has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level.

While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl’s personal “Tips for Success”, and more!

About The Authors

Gyl Kasewurm, AuD has owned and operated Professional Hearing Services (PHS) in Saint Joseph, Michigan for over thirty years. Kasewurm’s single office practice generates ten times the annual revenue of an average practice. She earned her Doctorate in Audiology from Central Michigan University. Dr. Kasewurm has earned many awards and honors including a Distinguished Achievement Award from the American Academy of Audiology but is most proud of the Leadership Award that was bestowed upon her by her local Chamber of Commerce. She was recently honored by Western Michigan University as a Distinguished Alumnus, an honor awarded to only 99 of the more than 17,000 graduates of the College of Health and Human Services. Dr. Kasewurm is a well-known author and sought after speaker and prides herself on her advice on taking a practice from Fine to Fabulous! She enjoys traveling with her husband David and loves shopping for shoes!

Table Of contents

Chapter 1. Getting Started in Private Practice

Chapter 2. Monitoring the Health of the Business

Chapter 3. Innovative Marketing

Chapter 4. Focus on Patient Retention

Chapter 5. Getting Patients to Say “Yes” to Better Hearing

Chapter 6. The Financial Picture

Chapter 7. Keeping the Business on Track

Chapter 8. Focus on Possibility


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