About The Book

Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business.

This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Includes contributions from Curtis J. Alcock, Karen Ann Jacobs, Geoffrey Cooling, Robert Tysoe, and Donald W. Nielsen.

“This is not, I repeat, not, a marketing textbook. It is an audiology book that will demonstrate how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. Its primary intent is to support audiologists who aspire to own or operate their own practice.”
—Editor, Brian Taylor, AuD

About The Authors

Brian Taylor, AuD, is the director of scientific and product marketing for Signia, a division of WS Audiology. He is also the editor of Audiology Practices, a quarterly journal of the Academy of Doctors of Audiology and editor-at-large for Hearing Health and Technology Matters, a leading industry blog. Dr. Taylor has authored several peer reviewed papers and textbooks and is a highly sought out lecturer. He has nearly 30 years of experience as a clinician, business manager, and university instructor. Dr. Taylor received his AuD from Central Michigan University and lives in Golden Valley, MN.

Table Of Contents

Chapter 1. Developing a Strategy and Brand for Your Practice: Pillar-of-Community Marketing

Brian Taylor

Chapter 2. Using Marketing to Shape People’s Attitudes to Hearing Care

Curtis J. Alcock

Chapter 3. A Practical Guide to a Marketing Strategy and Plan

Karen Ann Jacobs

Chapter 4. Marketing in a Modern Practice: A Real-World Perspective

Geoffrey Cooling

Chapter 5. Disease State Marketing and Interventional Audiology

Brian Taylor and Robert Tysoe

Chapter 6. Social Media and Digital Marketing

Brian Taylor

Chapter 7. Marketing University and Other Nonprofit Audiology Clinics

Donald W. Nielsen

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